Director, Experience Design
Let’s build something exceptional—at the edge of craft, clarity, and next-gen experience design.
Intro
I’m Thailan Patton, a design executive currently leading multi-disciplinary teams at Salesforce. My work centers on experience design strategy, systems thinking, and organizational leadership—helping large, complex companies navigate digital transformation in thoughtful, sustainable ways. I specialize in building resilient teams, elevating design practices, and translating vision into scalable solutions that last.
I thrive in fast-paced consulting environments where design intersects with engineering, business, and change—bringing people together to solve complex problems with clarity and care.
I lead with a people-first mindset and a belief that when one person succeeds, we all rise.
Logos
I’ve had the opportunity to lead work for some of the world’s most recognized brands.
Project 01
Future Advisor Platform
Stabilizing a fragmented enterprise platform and shaping a scalable, OOTB-first vision that reconnected teams, improved usability, and set the foundation for AI-driven advisor experiences. Result: $7M services contract.
Project 02
Next Generation Service Platform
Replacing a 20-year legacy CRM with a unified, multi-cloud platform that now powers millions of global customer interactions—onboarding 2,500+ advisors in less than a year and establishing a scalable foundation that led to expansion across North America, Europe, and the Middle East.
Project 03
Medicare Advice Center
From binary questions to nuanced understanding: Reimagining a Fortune 300 insurer's Medicare Advice Center with transparent logic, personalized recommendations, and human-centered design that increased conversions by 66% and became an important entry into their high margin direct-to-consumer business.
Project 04
Enterprise CRM Design
From technical chaos to operational efficiency: Building a component-driven CMS that reduced engineering dependency, accelerated page creation from months to hours, and established governance guardrails that eliminated tech debt and ensured compliance by default.
About
Designer. Strategist. Team builder. Former barista. Forever curious.
From Homer, Alaska to Chicago, my not-so-linear path through design, fashion, and coffee somehow led me exactly where I belong.
Great design doesn't happen in isolation.
It happens when strategy meets craft, when teams unite around a shared vision, and when one person's success lifts everyone. If you're building something that demands clarity, scale, and lasting impact—let's talk.