I’ve been curious about how things work my whole life, starting with a tricycle, a wrench, and zero adult supervision.

I didn’t follow a traditional path into design. I built one.

Hi, I’m Thai. I’m a designer, strategist, builder, and lifelong tinkerer. I grew up in a small town in Alaska, where the internet became my window to the wider world. That spark eventually pulled me to San Francisco, New York, Boulder, Omaha, and now Chicago. I’ve followed creativity, craft, and people who love making things better.

I began in graphic design in San Francisco, learning the foundations of storytelling and visual communication back when web design was still mostly image maps and layout hacks. Later, in New York, I studied fashion and learned how much craft, detail, and brand expression shape how people feel.

The biggest shift happened behind the espresso machine in Boulder. Working as a barista taught me more about human connection than any classroom ever could. You have only a few seconds to make someone feel seen. Pressure is constant, but grace is a choice. Little details, like turning the cup so the art faces the drinker, can create a moment someone remembers all day without them understanding why.

Coffee opened the door into product innovation at SRG, which eventually led me to Omaha. There, I joined a growing UX practice inside a large insurance company and found my love for systems design, enterprise UX, and solving intricate problems at scale.

Today I live in Chicago and work as a Director of Experience Design at Salesforce. I help clients navigate complexity, modernize service platforms, adopt AI, and build the organizational muscles they need to deliver great experiences long-term.

Across every chapter of my life — design, fashion, coffee, consulting — the theme is the same:
I love creating experiences that make people feel understood, supported, and delighted.